Archive | May, 2013

Week 4: Symmetrical & Asymmetrical

12 May

Balance is concerned with the distribution of visual interest — what is where in a composition.

There are two systems for controlling balance:

Symmetrical        a mirror image

Asymmetrical        without symmetrical

Symmetrical 

Symmetry means a mirror image — one side is the mirror image of the other. Symmetry can occur in any orientation as long as the image is the same on either side of the central axis.

This type of image has great appeal — it makes for “good” shape relationship. Many people automatically gravitate to symmetry. We are symmetrical after all — two eyes, two ears, etc.. Look around at consumer products and graphics (printed materials) to see how many use symmetry. You will find that it is the dominant organizational concept.

SYMMETRICAL BALANCE

A vertical axis is required to achieve balance with symmetry. Part of the reason is that we have struggled throughout our lives to perfect our balance in order to stand, walk, ride a bike, etc.. To do this we must have exactly the same weight on both sides of our bodies. Our axis of symmetry is vertical and this makes a good model for symmetry in visual information.

Symmetrical balance is also called formal balance because a form (formula) is used — a mirror image about a vertical axis. The results look formal, organized and orderly.

There is a strong emphasis on the center axis in symmetry since all of the information is reflected from there. This should be taken into consideration when designing with symmetry. It is easy to over emphasize the center.

Symmetrical balance guarantees left to right balance, which is the most important aspect of balance. But there is more to balance than that. Top to bottom balance is also important. Most images seem more stable if the bottom seems slightly heavier. If the top seems too heavy the composition can look precarious.

Balance between the center and the outsides of the image must also be considered. Fortunately our own sense of balance is usually good enough to feel when the balance in a composition is wrong. Pay attention to your own sense of balance and you will do well. Your sense of balance, like anything else, can be improved with practice and experience.

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Asymmetrical

An a- at the beginning of a word means not or without. Asymmetry means without symmetry — with no mirror imagery. It is possible to achieve balance without symmetry.

ASYMMETRICAL BALANCE
Asymmetry means without symmetry. That by itself has nothing to do with balance. It just means that there are no mirror images in a composition. The term, however, is usually used to describe a kind of balance that does not rely on symmetry: asymmetrical balance. There is no simple formula for achieving balance in asymmetrical balance (hence the term informal balance) so the designer must sense whether or not the composition is balanced. This is where your sense of balance really comes into play.

The composition either looks like it is balance or it does not. Where does your attention goes when you look at an image? If it seems to wander around more or less evenly, there is probably balance. If you seem to always come back to the same area, and that is not the center of the composition, then the balance is suspect .

One way to achieve balance that is almost a formula is to have more or less equally interesting things randomly distributed throughout the format. The effect is like confetti dropped on the area. There is balance because interest is evenly distributed, and there is unity. The problem is that everything is likely to seem too equal and hence too uniform. There is not enough variety and the design soon becomes boring.

It is possible to push the envelope of balance with asymmetry. A small visually interesting object can balance a much large less interesting object .You can sometimes use nothing to balance something. Negative space has visual interest if used properly. Exact amounts and correct placement are required.

There are no rules or limits with asymmetrical balance. That does not mean that anything goes. Careful adjustments in size, shape, color and placement of the elements in the format are required before balance is achieved.

The attraction of asymmetrical balance to artists is its lack of a formula. This allow greater freedom which lends itself to more creative compositions. The difficulty lies in its lack of organization. This must be overcome by careful placement of objects and the use of other organizational devices (like figure/ground and, as you will soon learn, Gestalt principles).

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Week 4 : Gestalt Psychology

12 May

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Week 2 : What is Graphic Design & Lateral Thinking

8 May

What is graphic design ?

Good design makes a difference in our world. Whether it’s communicating a social ideal, helping a business attract clients, motivating people to join an organization, enabling citizens to vote for the candidate of their choice, or simply helping travelers find their way through a busy airport, good design means connection. Graphic design combines the creativity and formal characteristics of fine art with the audience-centered approach of marketing to create effective visual communication. Unlike fine art, it is always in the service of the client’s needs. Graphic design is also a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography.Graphic design is art with a purpose. It involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of images, symbols or even words. It is visual communication and the aesthetic expression of concepts and ideas using various graphic elements and tools.

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What is lateral thinking?

Lateral thinking is a term developed in 1973 by Edward De Bono, with the publication of his book Lateral thinking: creativity step by step. Lateral thinking is solving problems through an indirect and creative approach, using reasoning that is not immediately obvious and involving ideas that may not be obtainable by using only traditional step-by-step logic. Lateral thinking involves looking at a situation or problem from a unique or unexpected point of view.

De Bono explained that typical problem-solving attempts involve a linear, step by step approach. More creative answers can arrive from taking a step “sideways” to re-examine a situation or problem from an entirely different and more creative viewpoint.

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Week 3 : Mood Board

8 May

This is another week and we are given to do a mood board.

We  given to chose a topic and i chose pool party.

We given one day to prepare all the stuff and bring  it to uni.

So,we given 2 hours to complete the mood board.

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The mood board can be seen im not well prepared and i jsut did it for the sake of doing.

Lecture give us time to redo so i go home and redo it.

And now i redo it.

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This is my new mood board and my lecture give some comment so i deciced to redo it also.

I will upload it when i finish it too 🙂

Week 2 : Doodles

8 May

Hello , This is an E-journal for the subject 2 Dimensional Design, by Aaron Lam.

 

This is the first class and the first class exercise about doodles.

 

Our lecturer,Aaron Lam asked us to use our own name to design a doodle art.

 

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This is my final doodle art drawing.

 

I know it’s not good or sucks but i will redo and repost when i done it.

 
By the way,i will redo and repost when i done with a new doodle arts 🙂